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Discover the universal patterns shaping your personality, relationships, and life path.

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What They Are

Universal psychological patterns inherited through the collective unconscious

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Where They Show

Myths, dreams, stories, and the recurring patterns of your own life

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The Value

A map of your psyche's terrain—your gifts, shadows, and growth edges

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Path Forward

Align with your archetypes for purpose, relationships, and transformation

The 12 Jungian Archetypes

What Are Archetypes?

Archetypes are universal psychological patterns that live in the collective unconscious—a layer of the psyche shared by all humans. Carl Jung discovered that the same symbols, stories, and patterns appear across cultures throughout history.

These aren't personality types you choose—they're inherited psychological structures that shape how you think, feel, and act. You see them in myths, movies, dreams, and the recurring patterns of your own life.

Your archetypal makeup reveals your deepest motivations, natural gifts, shadow patterns, and life purpose. Understanding these patterns is like getting a map to your own psyche.

"The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed."

— Carl Jung

The 12 Universal Archetypes

Which ones resonate with you? Which ones do you reject? (That's often shadow material!)

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The Innocent

Believes in the goodness of life. Before life got complicated.

Gift: Optimism, faith, purity

Shadow: Denial, naivety, victimhood

Drives: To be happy and safe

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The Sage

Seeks knowledge and uses intelligence to analyze reality.

Gift: Wisdom, insight, truth

Shadow: Coldness, judgment, arrogance

Drives: To understand the world

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The Explorer

Seeks freedom through new experiences. Never satisfied with ordinary.

Gift: Autonomy, curiosity, discovery

Shadow: Aimlessness, inability to commit

Drives: To find yourself through journey

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The Outlaw

Challenges the status quo. Won't follow rules that feel unjust.

Gift: Liberation, disruption, change

Shadow: Destruction, self-sabotage, crime

Drives: To break what doesn't work

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The Magician

Understands universal laws and uses them for transformation.

Gift: Transformation, vision, power

Shadow: Manipulation, trickery, disconnection

Drives: To make dreams reality

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The Hero

Overcomes challenges and protects the vulnerable. Seeks victory.

Gift: Courage, mastery, willpower

Shadow: Arrogance, aggression, burnout

Drives: To prove worth through action

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The Lover

Embraces passion and seeks deep connection with life.

Gift: Passion, beauty, connection

Shadow: Obsession, jealousy, loss of self

Drives: To experience intimacy

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The Jester

Uses humor to reveal truth. Refuses to take life too seriously.

Gift: Joy, humor, presence

Shadow: Cruelty, irresponsibility, chaos

Drives: To live in the moment

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The Everyperson

Values equality and down-to-earth virtues. The regular person.

Gift: Empathy, realism, belonging

Shadow: Conformity, mediocrity, passivity

Drives: To belong and connect

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The Caregiver

Driven by compassion. Nurtures others, sometimes at their own expense.

Gift: Compassion, generosity, nurturing

Shadow: Martyrdom, enabling, manipulation

Drives: To protect and care

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The Ruler

Takes charge and creates structures. Born to lead.

Gift: Leadership, order, responsibility

Shadow: Tyranny, rigidity, controlling

Drives: To create prosperity and order

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The Creator

Compelled to express through art, innovation, or vision.

Gift: Innovation, vision, self-expression

Shadow: Perfectionism, impracticality, ego

Drives: To create lasting value

Quick Archetype Reflection

Ask yourself these questions—notice which archetypes you identify with

1. When facing a challenge, I typically...

Fight to overcome it (Hero), Analyze it logically (Sage), Find a creative solution (Magician)

2. In relationships, I'm drawn to...

Deep passion and connection (Lover), Caring for others (Caregiver), Independence and freedom (Explorer)

3. What drives me most is...

Making a difference (Hero), Understanding truth (Sage), Creating something beautiful (Creator)

💡 The archetypes you're drawn to reveal your gifts. The ones you reject often hide shadow material.

How Archetypes Show Up in Your Life

  • Life choices: Career paths, relationships, creative expression—all shaped by your dominant archetypes
  • Attractions: Who you're drawn to often embodies archetypes you need to develop in yourself
  • Conflicts: Relationship tensions often involve clashing archetypal energies
  • Dreams: Characters in dreams often represent archetypes trying to communicate
  • Shadow patterns: When archetypes go dark, they run unconscious programs in your life

Each Archetype Has a Shadow

  • Hero → Tyrant: Courage becomes domination and bullying
  • Caregiver → Martyr: Nurturing becomes self-sacrifice and enabling
  • Lover → Addict: Passion becomes obsession and loss of self
  • Sage → Detached Critic: Wisdom becomes cold judgment
  • Magician → Manipulator: Transformation power used to control

Work With an Archetype Guide

Advisors who can perceive your archetypal makeup and guide your integration

What an Archetype Guide Reveals

Going beyond self-assessment to deep archetypal understanding

🔮 Your Archetypal Constellation

Which archetypes are dominant, which are undeveloped, and how they interact in your unique psyche.

🌑 Your Shadow Archetypes

Which archetypal energies have gone dark and are running unconscious programs in your life.

🎯 Your Life Purpose

How your archetypal makeup points toward your unique calling and contribution.

💝 Your Relationship Patterns

The archetypal dynamics at play in your partnerships and how to transform them.

Discover Your Archetypes arrow_forward

Archetypes: Your Questions

Everything you need to know about our premium services.

How do I find my dominant archetype?

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There are several ways to discover your dominant archetypes:

  • Pattern recognition: What roles do you naturally play? What stories captivate you?
  • Examine attractions: Which archetypes do you admire in others? These often reflect your own aspirations.
  • Notice rejections: Which archetypes annoy or repel you? Often shadow material.
  • Intuitive reading: A skilled advisor can perceive your archetypal makeup—often seeing what you can't.

Most people have 2-3 dominant archetypes, with others playing supporting roles.

Can I change my archetypes?

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You can't entirely choose your archetypes—they're inherited patterns—but you can:

  • Develop underdeveloped archetypes: Consciously cultivate energies that are weak in your life
  • Balance over-dominant ones: If one archetype is running your life, intentionally activate others
  • Transform shadow to light: Shift shadow expressions to healthy expressions
  • Honor life stage shifts: Different archetypes naturally emerge at different ages

The goal isn't to become someone else but to express your archetypes more fully and consciously.

What's the relationship between archetypes and shadow work?

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Every archetype has both light and shadow expressions. Shadow work with archetypes involves:

  • Recognizing when your archetypes have "gone dark" (Hero becomes Tyrant, etc.)
  • Reclaiming rejected archetypes that have gone into your personal shadow
  • Understanding which shadow archetypes run unconscious programs in your life
  • Transforming shadow expressions back into healthy, conscious expression

Archetypal awareness makes shadow work more precise—you know exactly what you're working with.

How do archetypes differ from personality types?

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Personality types (Myers-Briggs, Enneagram) describe:

  • How you process information and make decisions
  • Relatively stable patterns developed in this lifetime
  • Individual differences within humanity

Archetypes describe:

  • Universal, inherited patterns shared by all humans
  • Deeper mythic and symbolic layers of the psyche
  • Dynamic energies that shift throughout life
  • Both light and shadow expressions

They're complementary frameworks. Personality types = the "how" of your psychology. Archetypes = the mythic "what."

Do archetypes reveal life purpose?

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Yes! Your dominant archetypes often point toward your calling:

  • Hero: Called to overcome challenges, protect others, demonstrate courage
  • Sage: Called to seek truth, share wisdom, teach and guide
  • Creator: Called to bring vision into form, innovate, express beauty
  • Caregiver: Called to nurture, heal, tend to others' wellbeing
  • Magician: Called to transform, facilitate change, make dreams real

Understanding your archetypal makeup helps clarify not just what you should DO, but what energy you're here to EMBODY.

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